When youre your own boss, every little decision for your business ultimately comes down to you. You decide how youll scale your business, who youll hire, how youll interact with customers, when youll work, how much youll pay yourself and how much youll put back into your business, and everything else.
It can be confronting to realise that the only thing determining your success is how you manage and run your business. If youre hoping to level-up, here are some ways you can improve your business this year:
So often we get caught up in doing the little things- social media outreach, invoicing, answering customer emails, that we can find ourselves spending all our time on these daily tasks instead of growing our business. There are so many different ways you can outsource, with websites like Upwork a great option for people wanting to try it for the first time.
Keep in mind that outsourcing is harder than you would think, and youll need to set aside time to train the person taking over certain tasks, write out instructions for how you want things done (useful if you end up outsourcing to a new person down the track), and answer any questions. This can seem like a lot of work at first, however its well worth it when you realise that youve got much more time on your hands to work on your business.
Smart business owners are always learning. Whether you want to take a copywriting course to help you speak better to your customers, a social media course to become better at marketing, or learn more in your field, keeping up with the latest changes in business and technology will ensure you dont get left behind.
Consider something like the MCSE Private Cloud Certification. This certificate proves that youre an expert in implementing and managing Microsoft cloud computing technologies and can help you stand out to your clients.
Weve all heard about how setting goals is what separates the most successful people in life from everyone else. Thats why its so important to know exactly what your goals are for your business, and have an action plan for how you will meet them.
Spend some time looking at your business as a whole. Maybe youd like to hire another developer, go after some bigger clients, update your business website, or earn a certain amount of income. Grab a piece of paper and write down each goal, with an explanation of why you want to meet that goal and how it will help your business grow. Look at it weekly to help yourself stay accountable, and focus on crossing everything off the list.
Manage your time
When you run your own business, its common to find that your day seems to disappear in front of your eyes. Download an app like Toggl or simply use a Google Spreadsheet to keep track of what youre spending your time on each day, so you can recognise what is helpful and whats not.